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商品編號： 9-912-009 出版日期： 2012/01/18 作者姓名： Coles, Peter A.;Gans, Joshua;Yu, Wei-Yuan 商品類別： Entrepreneurship 商品規格： 14p 再版日期： 2012/04/26 地域： New York;Pennsylvania 產業： Internet services;Web services 個案年度： 2011 - 2011
商品敘述：
Jon Pastor and Lawrence Zhou were inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented, opaque, and wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its 15 years of existence. Having suffered as consumers, Jon and Lawrence saw this chaotic space as fertile ground for entrepreneurship. But the routes these entrepreneurs chose to take were different. ""Killing Craigslist"" explores the business Jon and Lawrence built to improve the online rental experience, and examines strategies to attract users and monetize their sites, all in shadow of a deeply entrenched incumbent.
涵蓋領域：
Real estate;Entrepreneurial management;Entrepreneurs;Technology;Business models;Internet;Network effects;Search engines
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